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Enquirer Consulting Group / Prepared for Eastside Dermatology
August 2026

A referral motion,
built for four offices.

You gave us a thumbs up on comparing notes about building an outbound unit in healthcare. This is the short version, so the call starts somewhere useful. About three minutes end to end.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Four offices. Two of them run part weeks.

01
Grosse Pointe Woods, Chesterfield, Hartland and Milford. Medical dermatology alongside a cosmetic and retail skincare line.
02
Your own published hours say it plainly. Milford opens Tuesday and Wednesday. Hartland closes Wednesdays.
03
Everything you publish is written for a patient. The announcement page is empty and the podcast page holds a single video.
04
Nothing on the site is written for a referring physician, an urgent care group or a local employer.
05
So new patients arrive the way they always have, through reputation and the relationships your physicians already hold.
Reputation is a real asset. It is just not something you can turn up in a specific week, at a specific office.
Prepared for Eastside Dermatology
Where this goes

Reputation fills the flagship. Something else has to fill the satellites.

Today
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New patients arrive because somebody recommended you.
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Referral flow depends on which physicians already know your names.
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The two western offices carry open chair time you cannot fill on demand.
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The cosmetic and retail line moves with demand, not with referral flow.
In the first weeks and months
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A named list of the referring practices, urgent care groups and employers in reach of each office.
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One sequence per audience, written for the person reading it.
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A weekly number for conversations started and meetings booked, read per location.
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An operator inside your team who runs the whole thing after we leave.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Eastside Dermatology

Three things, built around where your capacity actually sits.

The named-account map

Every primary care office, urgent care group, podiatry and OB/GYN practice, plus employers with on-site health, mapped to the office that can serve them. We build Hartland and Milford first, because that is where the open capacity is.

The outbound unit

The messaging, the sequences, the sending infrastructure, the CRM discipline and the reporting. It speaks to clinicians and to businesses. It never speaks to a patient, so nothing we run touches protected health information.

The operator and the handover

We staff it and run it in market for four months. Then the playbook, the tooling, the dashboards and a trained operator are yours. You keep the machine.

One point of contact. You never manage a stack of tools or a row of freelancers, and you never add a vendor for your team to chase.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the list by hand. The referring practices, urgent care groups and employers around each of your four offices, named person by named person.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits Eastside Dermatology

Built for the chair that is empty on a Tuesday.

01

It aims at capacity

Milford opens two days a week and Hartland closes Wednesdays. A referral motion aimed at the practices around those two offices fills specific chair time, and you read the result in the schedule rather than in a report.

02

It never touches a patient

Every message goes to a clinician or a business. No patient outreach, no protected health information, and nothing that changes how your front desk runs.

03

You own it at the end

Four months, then the playbook, the tooling and a trained operator are yours. No agency sitting on a retainer forever.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Matthew, 20 minutes, at a time that works for you.
  2. Matthew brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Matthew   /   matthew@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Eastside Dermatology.